The Most Important Metrics to Help You Know Your Site’s Performance
It is important to understand the fact that website metrics are never created the same. You might want to avoid the costly mistake of measuring metrics that have no value to your site. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. At the very least, when you know how to track and measure the performance of your site means you will significantly improve the user experience. It will also mean you will keep your already acquired traffic coming back. The third advantage of measuring metrics correctly is to identify and fix problems that will give you an edge over your competition.
Metrics are viewed as indicators that show how this site is performing. Needless to mention, positive metrics means positive growth for your business. You don’t want to be this company that checks performance without factoring in marketing KPIs. The responsibility is on you to understand the key metrics that will help catapult you ahead of your competition. Here are some of the most common metrics that will guarantee success.
The first metric is what is referred to as time to title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. Time to Title is very important as it targets the gateway to your website – the title. More importantly, it shows how all the other metrics of this site are performing, since it is an indicator of how well your SEO efforts are paying off.
You might also want to check on the number of visitors to your website at any given point in time. You can never compromise on the importance of measuring traffic in real time on any given online marketing campaign. Should you see high traffic, it means your marketing campaigns and efforts are paying off. When you want to know how to adjust your marketing efforts and campaigns, look no further beyond this metric.
You also have to check your website’s metrics in terms of the bounce rate of your site. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. When the bounce rate is high, you might want to look at your SEO campaigns and adjust accordingly. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.